BORN TO CRY
the festival to feel what you haven’t had the chance to
The Concept
The need for an environment where finally being able to cry freely whether that be for love, for loss, or for life is apparent.
We were all born to cry and these music artists are here to help you feel those emotions openly and surrounded by either new friends, loved ones, or by yourself.
art direction, branding, graphic design, advertising, merch